For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords. Next, we want to grow our keyword seed into a keyword theme, comprised of many related keywords grouped together. To begin, you want to discover your “Seed Keywords” to grow your keyword theme. Anchor texts that include your brand a very strong signal to Google.

Google might even pick these lists and show them as featured snippets or AI Overviews if your keywords match a search query. In this article, I’ll take a closer look at 10 factors that are sure to improve your rankings. If you haven’t addressed all of these items, try to take action as soon as possible.

Why is mobile optimization crucial for SEO?

Domain Authority, developed by Moz, estimates how likely a site is to rank highly in search results. Although Google does not officially use DA, many SEO professionals find it useful. For more information on calculating your organic click-through rate, see organic click-through rate. If your page appears in the search results yet has a low CTR, you may be missing out on potential visitors. However, some pages—like a contact page—might naturally show higher bounce rates. Bounce rate tracks the percentage of visitors who leave a page immediately without engaging further.

But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better. But for newer sites, and sites without a lot of authority, over-optimization can be a real drag. We won’t cover each element in detail here, but earning as many clicks as possible by optimizing these elements will go a long way. Each of the resources below should help to improve your CTR, and ultimately, your traffic. A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is SEO Anomaly easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning.

Watching that improvement in rankings confirmed that our content updates were effective. I monitor them to understand how my site compares with competitors for specific, important transactional keywords. Without measurements, it’s too easy to invest time and money based on guesswork. As you navigate the world of SEO, remember that tracking your progress is key to achieving your goals. With the right tools at your disposal, you’ll be better equipped to enhance your site’s performance and reach your target audience.

• Ensuring you’re doing the right thing for your clients requires ongoing attention and vigilance.
• SEO is constantly evolving, but some ranking factors remain at the core of successful strategies in 2025.
• They exist to discover, understand, and organize the internet’s content in order to offer the most relevant results to the questions searchers are asking.

#5 – Poor User Engagement

Does Google really have 200 ranking factors, as some of our peers have suggested? We hope this post helps you understand the most important SEO ranking factors.. Mushahid is a Digital Marketer who ensures that businesses can effectively reach their target audience and achieve their marketing goals. Content usability focuses on making information easy to read and navigate.

So, search volume tells me that the keyword “how to create content” is searched for 500 times a month. However, it’s likely a subtopic and not a main one because its overall Traffic Potential is much higher at 1,200. Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products.

Search intent refers to the reason why someone conducts a specific search. Understanding this intent can significantly impact your content strategy, keyword selection, and ultimately, your SEO success. Understanding the nuances of search penalties is important for maintaining and improving your website’s visibility. Penalties can significantly impact your site’s search engine rankings, either through automatic algorithmic actions or manual reviews by the search engine’s team. Here’s a beginner-friendly overview of algorithmic and manual search penalties, their differences, common issues that trigger them, and solutions for recovery. It’s also important to note that manual penalties are communicated through Google Search Console, an essential tool for website owners.

Crawlability allows search engines to scan a website and review its content, so they can determine what the page is about and how it should rank. Search engine and Google ranking algorithms are constantly changing. Some factors become more or less important, and some factors are introduced or removed.